Medical Beauty is a growing category of cosmetic treatments that are considered part of the medical industry and should only be performed by qualified physicians or nurses. It encompasses a wide range of procedures from noninvasive treatments like BOTOX injections and dermal fillers to more invasive liposuction and facelifts. It also includes skin rejuvenation treatments and hair removal.

These treatments are increasingly being sought by patients of all ages and backgrounds. A recent survey by Allergan Aesthetics revealed that millennials are particularly active in the sector, with younger patients showing greater interest in appreciating diversity and individual beauty and a desire to achieve natural-looking results that enhance their features rather than change them drastically.

In addition, many medical aesthetics treatments have been able to help address issues that can negatively impact a patient’s quality of life. Treatments like laser hair removal can help patients with unwanted or patchy facial hair, and a variety of esthetic treatments can help with skin pigmentation or the appearance of spider veins (which are caused by weakening or damaged blood vessels).

The medical aesthetics industry is currently experiencing rapid growth. This is due to a number of factors, including the rise of social media, increased consumer awareness, and an increase in medical insurance coverage for these procedures. Additionally, more and more physicians are becoming certified in a variety of cosmetic treatments, as they see them as a natural bridge between their existing medical practices and new revenue streams.