A voice over artist is a professional who records audio for an ad, film, animation, video game, or commercial. They may also be known as a voice actor, narrator, or announcer. The industry is growing rapidly due to the internet and mobile devices, making it possible for anyone to record and deliver high-quality voice work with a computer and a microphone. Some voice actors are members of the Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA), but this is not always necessary.

In addition to recording, voice over artists need to be able to prepare for their roles. This includes reading and memorizing scripts, learning different styles of acting, and practicing their craft. They should have a good understanding of the technical aspects of recording, such as sound levels, background noises, and vocal cord health. They should also practice recording in a variety of settings, including studios and home environments, to determine their strengths and weaknesses.

Getting started in voice acting is a challenge for most, but with time, experience, and a strong demo reel, opportunities can arise. Some voice actors choose to specialize in specific genres, such as newscasting or documentary narration. Others may focus on certain types of characters, such as children’s voices or character voices for animations and video games. Developing an eloquent, distinctive delivery and building a repertoire of sounds are important to becoming a successful voice over artist.

Most of the time, voice over artists are self-employed. However, they can also work in recording studios for large corporations and agencies. They can also work on set or travel to take part in a film shoot. Some voice over artists are able to find repeat work with major clients, such as an audiobook company or animation studio, which can provide stable incomes and career longevity.

A professional voice actor can offer clarity and credibility to a video that will convince customers to trust the brand or product they are advertising. Using an amateur voice talent can result in low-quality recordings that do not convey the message the business wants to share.

The right voice can bring a story to life, expressing emotion and creating a connection with the viewer. This can be done by choosing a voice that sounds natural, confident, and authoritative. It is also important to ensure that the recorded audio quality is crystal clear, as this will improve the overall listening experience and improve the brand’s reputation.

If you are interested in becoming a voice over artist, start by taking on some pro bono jobs to build your portfolio and gain confidence. You should also invest in a high-quality actor headshot, as this is an essential aspect of attracting clients. Most employers will want to see a photo of the person they are hiring so that they can feel comfortable working with them. Lastly, voice actors should regularly spend money on training and coaching to keep their skills sharp and relevant.