The best url shortener free is a tool that converts long links into short, shareable ones. It may be a standalone app or one that can integrate with social media platforms. Some provide advanced analytics and customization options, while others prioritize simplicity and security. When choosing a shortener, consider your needs and budget.

Generally speaking, free URL shorteners offer basic features, while paid ones come with more advanced options. For example, a free version may not let you customize your shortened link or track clicks. However, a paid option will likely have these features and may be more reliable, so your shortened links are not interrupted by outages.

One of the most popular shorteners is Bitly. It offers a full-fledged platform that lets you create branded links and track clicks and analytics. It is also highly secure, and it has a simple interface. The only downside is that the paid plans can be expensive for small businesses and individuals.

Another good URL shortener is Rebrandly. It is a unique contender because it not only offers user-friendly and customizable links, but also provides location and device analytics. It is a great choice for large online businesses, but it may cost you a little more than other apps. However, it is worth a look if you want to find the best value for your money. It also provides a free plan, which is decent for most users. The paid plans start at $34 per month.  best url shortener free