Whether it is the voice of a video game character or a company’s audio-only marketing materials, a professional voice over is essential to creating an authentic brand experience. Choosing the right voice for your project isn’t always easy. There are many factors to consider, from the script to the tone of voice. It is crucial to find a voice actor who will bring your vision to life and resonate with your audience. Luckily, there are numerous voice over services available. Some charge by words read, hours recorded, or even on a per-project basis.

Before hiring a voice-over artist, make sure to compare their rates against market standards. If the rate is significantly lower than the average, this could be a red flag that they are not experienced enough or may use low-quality recording equipment. It is also important to choose a studio that is sound-proofed and equipped with high-quality microphones.

The narrator of an explainer video or commercial should have a pleasant, approachable quality that matches the message of the content. For more technical material, such as educational content or tutorials, it is important that the voice actor pronounces niche industry terms correctly. The same goes for customer service, where a custom voice is much more engaging and human than automated music or announcements. voice over services