Below are a few things to keep in mind as you do effective video marketing to make sure you are having the kind of impact that you want.

Humanity is connected like never before in the history of the world.

There are television and YouTube channels offering 24-hour coverage of every major event happening in real-time and since just about everyone on the planet (even people living in some of the most remote areas of underdeveloped countries) has a smart phone.

Our hearts and minds are influenced by all of the bits of information that are recently uploaded or “live streaming” over the internet and I wonder how many of the creators of this information actually give deep thought to the messages they are sending out as well as to the impact those messages have on the person consuming the content.

Think about this: How much more deep and wide could your messaging and it’s impact reach if you took the time to sit down and create a strategic plan for your videos that you can roll out as a campaign that served by delivering a cohesive and positive messages month after month?

With so many choices at their fingertips about what your viewer can watch, as people get fed up with the conveyor belt of negativity that is being directed at them why in the world would they return over and over to these types of channels?

Simple: They have not stumbled upon a channel that is constantly feeding them positive information that makes them feel good, educates and inspires them; this should be your YouTube channel!

You have an opportunity to be the beacon of hope in your viewers life. You can be the place they go to be reminded that there is good in the world and that there are reasons to keep their hopes and dreams alive. If you are willing to open up on camera and share your personal journey, people with flock to your channel. Not only will they come to your channel in droves, they will return again and again because at the end of the day, everyone wants to feel good.

Seeds Not Thorns-Throughout all of your videos, make sure you leave your viewers with seeds not thorns. To be sure you are delivering effective video marketing, always make sure that your video message leaves seeds of great ideas, concepts that can be applied immediately to make a positive difference in your viewers life.

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